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Art, Design & Marketing


Associate of Applied Business in Art, Design and Marketing

At Hocking College, students develop the skills necessary to become accomplished artists in the two-year art and design degree program. Whether you are already an established artist or you’re just beginning to explore your artistic side, this program offers you an opportunity to develop techniques and professional skills to be competitive in your field. Learn how to build a professional portfolio of creative work, develop marketing skills related to the business of art and experience the fundamentals of gallery operations through hands-on learning opportunities.
The Associate of Applied Business in Art, Design and Marketing is designed for students who plan to complete their higher education at Hocking College and enter the job market upon graduation.
The curriculum is composed of two tracks, 3D studio and 2D studio. The 3D studio area includes glass and ceramics. Glass specialization offers classes in glassblowing, flameworking, fusing, casting and other sculptural applications. Ceramics offers courses in sculpture, dinnerware, raku and wheel throwing. The 2D studio offers photography, drawing and painting.
Work with reputed and respected artisans to develop skills in a particular studio area. As seniors, students will represent their chosen studio area by exhibiting a final series of artwork in the annual Senior Art Exhibition displayed in the Hocking College Art Gallery on the Square in Nelsonville. This project counts as the Art, Design and Marketing capstone. Portfolio development and interviews may lead to internship opportunities.
Through business and marketing courses, students develop presentation, marketing and management skills while learning to handle taxes, permits, pricing and distribution. Network with working artisans and statewide arts organizations.
The Art, Design and Marketing program offered at Hocking College prepares students for a wide range of opportunities in the field of art, design and marketing, and the business principles provide a well-rounded education that allows students to enter the workforce with confidence.

Program Outcomes

The following outcomes are skills, behaviors, and attitudes cultivated in students seeking the Associate of Applied Business in Art, Design and Marketing:

  • Practice effective business strategies;
  • Develop and implement a marketing plan;
  • Balance and integrate personal and professional life;
  • Practice critical thinking skills;
  • Set up, maintain, and manage a safe and effective studio;
  • Demonstrate knowledge of context and history of arts and crafts;
  • Develop a high level of skills in craftsmanship and design; and,
  • Practice high standards of professionalism and ethics.



Associate of Applied Business in Art, Design and Marketing

Course of Study

For students entering May 2016

COURSE NO.FIRST SEMESTERClass HoursLab HoursCredit HoursCourse Fee
ART-1101Design I (2D)$325.00
ART-1110Art Appreciation3.000.003.00$30.00
IM-1101Computer Graphics2.002.003.00$225.00
ENGL-1510English Composition I4.000.004.00$50.00
GS-1000HC Cornerstone1.000.001.00$80.00
ART-1118Photo Studio I, Black & White (2D)$275.00
ORART-1108Glass Studio I (3D)$350.00
ORART-1111Ceramic Studio I (3D)$250.00
COURSE NO.SECOND SEMESTERClass HoursLab HoursCredit HoursCourse Fee
ENGL-2124English Composition Ii: Creative Writing3.000.003.00$40.00
MATH-1103Applied Mathematics2.002.003.00$40.00
ART-1102Design II (3D)$325.00
ORART-1107Digital Darkroom (2D)$250.00
ART-1121Glass Studio II (3D)$350.00
ORART-1219Photo Studio II-Color/Concept (2D)$275.00
ORART-1211Ceramic Studio II - Sculpture (3D)$250.00
PSYC-1101General Psychology3.000.003.00$15.00
ORSOCI-1101Introduction to Sociology3.000.003.00$15.00
COURSE NO.THIRD SEMESTERClass HoursLab HoursCredit HoursCourse Fee
ART-1115Drawing (2D)$220.00
HUM-2205Issues in The Arts3.000.003.00$20.00
EC-1102Developing & Managing an Online Business2.002.003.00$204.00
ART-2111Ceramic Studio III-(3D) Processes3.002.004.00$250.00
ORART-2131Glass Studio III (3D)$350.00
ORART-2139Photo Studio III-Light & Narrative (2D)$275.00
***Art Elective0.000.003.00
COURSE NO.FOURTH SEMESTERClass HoursLab HoursCredit HoursCourse Fee
ART-2103Design III2.002.003.00$325.00
ART-1113Oil Painting (2D)$220.00
ART-2260Art Marketing Portfolio Development(SL)$100.00
ART-2141Glass Studio IV (3D)$350.00
ORART-2149Photo Studio IV - Capstone (2D)$315.00
ORART-2151Ceramic Studio IV-Capstone (3D)$290.00


Hocking College reserves the right to modify curricular requirements, to change course content, and change course fees at any time.

Career Opportunities

Your associate's degree in Art, Design and Marketing offers you a wide variety of employment opportunities including artist/entrepreneur, entry-level gallery associate, and regional art business manager.

Occupation Profile

Hocking College

3301 Hocking Parkway
Nelsonville, OH 45764

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