Program

Associate of Applied Business in Art, Design and Marketing

At Hocking College, students develop the skills necessary to become accomplished artists in the two-year art and design degree program. Whether you are already an established artist or you’re just beginning to explore your artistic side, this program offers you an opportunity to develop techniques and professional skills to be competitive in your field. Learn how to build a professional portfolio of creative work, develop marketing skills related to the business of art and experience the fundamentals of gallery operations through hands-on learning opportunities.
 
The Associate of Applied Business in Art, Design and Marketing is designed for students who plan to complete their higher education at Hocking College and enter the job market upon graduation.
 
The Associate of Arts in Fine Art is designed for students who may go on to a four-year university in order to pursue a Bachelor of Fine Arts degree. The Associate of Arts degree has been approved for transfer.
 
The curriculum is composed of two tracks, 3D studio and 2D studio. The 3D studio area includes glass and ceramics. Glass specialization offers classes in glassblowing, flameworking, fusing, casting and other sculptural applications. Ceramics offers courses in sculpture, dinnerware, raku and wheel throwing. The 2D studio offers photography, drawing and painting.
 
Work with reputed and respected artisans to develop skills in a particular studio area. As seniors, students will represent their chosen studio area by exhibiting a final series of artwork in the annual Senior Art Exhibition displayed in the Hocking College Art Gallery on the Square in Nelsonville. This project counts as the Art, Design and Marketing capstone. Portfolio development and interviews may lead to internship opportunities.
 
Through business and marketing courses, students develop presentation, marketing and management skills while learning to handle taxes, permits, pricing and distribution. Network with working artisans and statewide arts organizations.
 
The Art, Design and Marketing program offered at Hocking College prepares students for a wide range of opportunities in the field of art, design and marketing, and the business principles provide a well-rounded education that allows students to enter the workforce with confidence.

Program Outcomes

The following outcomes are skills, behaviors, and attitudes cultivated in students seeking the Associate of Applied Business in Art, Design and Marketing:

• Practice effective business strategies;
• Develop and implement a marketing plan;
• Balance and integrate personal and professional life;
• Practice critical thinking skills;
• Set up, maintain, and manage a safe and effective studio;
• Demonstrate knowledge of context and history of arts and crafts;
• Develop a high level of skills in craftsmanship and design; and,
• Practice high standards of professionalism and ethics.

Curriculum

Career Opportunities

Your associate's degree in Art, Design and Marketing offers you a wide variety of employment opportunities including artist/entrepreneur, entry-level gallery associate, and regional art business manager.

Occupation Profile